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Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. For more information or artwork, please visit. Nickelodeon was recognized as the best foreign television channel for kids in Russia: it won in the nomination “Television Channel for Kids” at the National Big Digit Award in the sphere of multichannel digital television. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years.
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The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. It has built a diverse, global business by putting kids first in everything it does.
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The study was conducted between February 18th to March 9th, 2011, gauging awareness of SpongeBob among 2400 parents and 2400 kids from 12 countries (AU, BR, CN, DE, ES, FR, KR, MX, PL, RU, UK, US).Ībout NickelodeonNickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. *Recent research carried out by Viacom International Media Networks showed that 87% of young Russians know and love SpongeBob. ‘Absorbent: A SpongeBob Exhibit’ was developed by Nickelodeon and global design consultancy FITCH through its studios in North America.
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SpongeBob SquarePants is the most widely-distributed property in MTV Networks history, winning dozens of prestigious awards along with the hearts of both kids and adults across the globe.
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The series debuted in the US in 1999 and was first introduced to Russia audiences in 2000. SpongeBob SquarePants reaches viewers in more than 170 countries in 35+ languages across a multimedia platform, including television, digital media and retail sales of over $8 billion. A child's greatest achievements are possible in play, achievements that tomorrow will form the foundations of their social interactions," said Natalia Vodianova. It is through play that children at a very early age engage with the world around them.
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“We are happy to partner with Nickelodeon, a brand that recognizes the importance of play and knows how to bring smiles to kids’ faces. We’re delighted to be partnering with Natalia Vodianova and the Naked Heart Foundation, and are proud to support this amazing organization’s commendable work.” Nicholas Walters, VP General Manager, Viacom International Media Networks Russia and CIS, said: “SpongeBob has a staggering level of awareness and popularity in Russia, and ‘Absorbent: A SpongeBob Exhibit’ is a special way of sharing this beloved character with Moscow-based fans of all ages. Fans will get a sneak peek of the playground at the exhibit. Nickelodeon will also help create Russia’s first ever SpongeBob SquarePants themed playground, to be built in one of the orphanages the Naked Heart Foundation supports. To mark the opening of ‘Absorbent: A SpongeBob Exhibit’, Nickelodeon will host an exclusive auction with all funds raised going to the Naked Heart Foundation, a children’s charity headed by supermodel Natalia Vodianova, to build playgrounds across Russia and develop programs for children with special needs.Īs part of the Naked Heart Foundation partnership, exhibition visitors will have the opportunity to donate to the foundation by purchasing one-of-a-kind charity bracelets. In addition to showcasing Nickelodeon’s number one property in a sophisticated light, the fun and bold exhibition will provide young visitors with a range of opportunities for creative and educational growth through a number of workshops – all featuring the sponge that has become a global phenomenon. Fans (big and small) will have the opportunity to view fashion and art installations inspired by SpongeBob’s positive, happy-go-lucky perspective, as well as a multimedia zone dedicated to the world’s most famous sponge. ‘Absorbent: A SpongeBob Exhibit’, a unique and immersive modern art exhibition presented by Nickelodeon working in partnership with Beeline, will be offered free-of-charge to visitors from September 16 to Octoat the Flacon Design Plant, Moscow.Īs Russia’s first-ever interactive SpongeBob exhibition, ‘Absorbent: A SpongeBob Exhibit’ will invite visitors to see firsthand how Nickelodeon’s most famous character has influenced fashion, culture and modern media. London, 2011, August, 5th: Nickelodeon Russia, a unit of Viacom International Media Networks, today announced SpongeBob SquarePants, the iconic character from Nickelodeon's global hit series, is coming to Moscow in a new and glamorous way.